Brace yourself, folks. In its ongoing quest to regain its lost ratings crown, and in its ongoing ratings war of attrition with the 7 Network, the 9 television network in about to re-launch the reality series The Gift.
Neale Prior, writing in The West Australian, sums the situation up neatly by writing:
The Nine Network has had more than its share of reality TV flops of late, so it is probably a good thing that it is transplanting a proven performer back into its schedule.
To its credit, the one previous series of this program is credited with a 40% increase in organ donor registrations in Australia - off an admittedly low base figure, given that Australia has one of the worst figures in the Western world for organ donations.
Anything that raises this figure cannot be a bad thing. So I will watch next Wednesday's episode and report back.
- The Gift is currently scheduled at 9pm on Wednesday nights on 9 and affiliate stations.
- Thinking of making your donor intentions known? In Australia, you can register for organ donation at the Australian Organ Donor Registry. Elsewhere, discuss this with your family medical practitioner or (in many countries) your driver-licencing authority.
- Wherever you are, discuss your wishes closely with your next of kin and clearly make your wishes known.
